TERRY CLARK: Good morning and thank you all for being here. I'm Terry Clark, CEO of the PGA of America. I'm joined by our Chief Championships Officer Kerry Haigh.
I want to take a moment to thank our entire team for the tremendous work they've done in preparing for this championship.
I'd also like to recognize our board and officers for their leadership and support. We've got today Nathan Kerns and Eric Eshelman who are joining us this morning.
It's a privilege to welcome you to the 108th PGA Championship, one of the great stages in golf and one of the premier events in global sports.
The PGA Championship represents the strongest field in golf, distinctive venues, and a history of remarkable champions and memorable moments.
What also makes this championship unique is the presence of 20 PGA of America golf professionals who have earned their way in this week as part of the core bridge financial team. These are the professionals who teach the game, they grow the game, and serve their communities every day. And this week they compete on one of the biggest stages.
Another element that distinguishes the PGA Championship is how each year we bring venues to you that are championship worthy as a test across a remarkable range of courses and conditions. During the Q&A, you'll be able to ask Kerry here, who I consider the best in the business, how his setup philosophy helps the drama, the defining moments, and the great champions naturally follow.
Aronimink Golf Club is a fitting stage for the PGA Championship's legacy of era-defining champions, and I want to offer my sincere thanks to the membership, leadership, and staff at Aronimink for the outstanding job they have done preparing for this championship. We're grateful for this partnership. Hope you have all been out there to see what a great, great golf course this is.
We're also excited to be back in the Philadelphia area, a region with deep roots in the game and fans who truly appreciate championship golf, and it's especially meaningful to be in Philadelphia as our country approaches the 250th anniversary of the Declaration of Independence drafted and signed not far from here.
Before play begins on Saturday morning, we'll pause to recognize and honor those serving in our armed forces through a special pre-championship ceremony.
We're grateful to the 78th Army band, the 99th Readiness Division, and the Pennsylvania Army Air National Guard for helping bring that moment to life.
Finally, thank you to our volunteers. More than 3,100 volunteers from 37 states and five countries, along with our partners and sponsors who make this championship possible.
Over the past several months, I've spent a great deal of time listening across our membership and across the game, and one thing has become very clear to me, the game is strong. Play is growing. Interest is high, and people are engaging with golf in more ways than ever before.
At the center of all this momentum is the PGA of America golf professional. They are the coaches, the leaders, the operators and ambassadors who carry the game forward every day across our 41 sections throughout the country. They are the heartbeat of golf.
One industry leader recently called them the "CEO of golf in their zip code." I think that captures it perfectly. If you want to understand the impact these professionals have, look no further than Jesse Droemer from River Bend Country Club in Houston. A few weeks ago, Jesse won the PGA Professional Championship at Bandon Dunes, and now he'll lead the core bridge financial team into this championship. You can picture the entire River Bend community gathering to watch him compete in his third PGA Championship.
Kids he's coached, families he's taught, members he's supported, all inspired in the game of golf, and that same impact is reflected in programs like PGA Junior League, which is helping introduce young players to golf every single day.
And our PGA professionals are a main reason those players stay in the game.
Instruction remains one of the most powerful ways we grow the game, and it's an area where our professionals continue to lead, and their impact reaches the very highest levels of the game.
We saw that again last year at Quail Hollow, when Scottie Scheffler shared his victory with Randy Smith, a PGA professional whose guidance has helped Scottie's journey since his early days of the game. That relationship says a great deal about the lasting impact the PGA professionals have every day.
We see a clear opportunity to continue to strengthen the role of the PGA professional. We want being a PGA professional to remain one of the most meaningful and competitive careers in sports with strong opportunities, long-term growth, and the ability to make a real impact in communities across the country. That's what they're doing today.
We also recognize our responsibility as stewards of the game and as the voice of the recreational golfer. Today more than 45 million Americans engage with golf in some form, and we have the responsibility to keep the game welcoming, accessible, and growing.
Through our members, our sections, and PGA Reach programs like PGA Hope and PGA Works, we're continuing to expand opportunities for more people to experience the game, and that brings me to our championships. The PGA Championship, the KPMG Women's Championship, the Senior PGA Championship, and the Ryder Cup are extraordinary platforms for the organization and for the game itself.
These championships showcase the very best in golf and help fuel our broader mission by allowing us to reinvest back into the game and into the communities across the country.
We believe there is significant opportunity ahead to continue elevating these championships, from fan experience to story telling to partnerships and how we position these events globally.
And with the Ryder Cup specifically, we learned a great deal from Bethpage. There were areas that did not meet our expectations or our standards, and we're focused on improving them.
We're also already working with captain Jim Furyk, who you just heard from, on building a more structured and repeatable approach moving forward, focused on preparation, continuity, and sustained success.
More broadly, we will continue operating as a focused, disciplined, and modern organization, clear leadership, aligned in execution, and committed to continual improvement because how we operate matters.
Before I close, let me briefly address one topic I know is of interest.
On the golf ball, we've been consistent with our feedback to the governing bodies. We remain focused on advocating for the recreational golfer and avoiding any changes that could negatively impact their enjoyment of the game.
We appreciate the continued collaboration across the governing bodies and broader golf ecosystem as those discussions continue. We won't always agree on every issue, but I've been really encouraged by how collaborative this sport is and I'm focused on what's best for the game.
So when we step back, our focus is clear: Strengthening the PGA professions, growing the game, and continuing to elevate our championships and global platforms.
And we believe this is a moment of real opportunity for the game of golf and for the PGA of America. Our responsibility is to build on that momentum in a way that strengthens the game for the next generation.
We're proud to be here at Aronimink for the 108th PGA Championship, and we look forward to a tremendous week. Thank you.
JULIUS MASON: Ladies and gentlemen, that is Terry Clark, the CEO of PGA of America, next to Kerry Haigh, the Chief Championships Officer of the PGA of America.
Q. The PGA Championships purse in recent years has increased alongside the greater prize money boom in golf, but it has been third among the majors and even behind the $20 million Signature Events on the PGA TOUR. I'm curious, I don't know if you want to break any news about what the purse this week will be, but just in general, what is your approach going to be for making sure this championship continues to be competitive from the prize money perspective while also staying financially responsible for the organization?
TERRY CLARK: Yeah, it's a balanced approach. Thanks for the question.
We're really focused on all aspects of how do we improve and continue to look at improvement at the assets we have, including PGA Championships. This is a really important one. Obviously it's something we look at every year.
We look at how do we continue to see purses at that point, and it's something we make a decision on. So we're making a decision on this week. I'll let Kerry comment around this week's purse.
But really focused on something that we evaluate all the time. It's not always in comparison to all of those. It's what are the factor that's make sense. We do look at it as an annual focus around how do we get at competitive purses.
Q. Two questions for Kerry and one for Terry, if I could. Kerry, there's a very extensive player code of conduct policy posted in the locker room. Can you just tell us how that's different from the one that the Masters implemented quietly this year?
KERRY HAIGH: Yeah, the player code of conduct is something that we -- has been a collaborative effort among all the majors and the major Tours: DP World Tour; European Tour. We had a number of meetings to discuss the issue and how we could come up with a program that we feel is fair and effective.
So that certainly from our standpoint, which is all I can speak from the championship way, we have adopted the code of conduct. With the aim being to -- similar to pace of play, in that the policy is written. If a player does something sort of egregious, unfortunately, we would give a warning to that player, and if they were to do it again, there would be a two-shot penalty. And there's a sort of number of sort of examples in the code that sort of gives us some guidance.
But it's really for the good of the game that we're implementing it to try and make sure everyone is behaving appropriately, professionally, and as we would want our children and people watching to see the major championship.
Q. On the 11th green, a lot of players expressed concern, caddies as well, that it might be kind of on the edge. Will it be treated differently this week than other greens because of its slope and speed?
KERRY HAIGH: Yeah, the 11th green is the most severe greens complex on the golf course. Yeah, depending on the speed, the hole location has to be determined based on the speed of the green. The green is a slower speed today than the other greens and has been all week.
Q. Terry, I know you've been on the board and involved with some elements, but as you know, we're used to seeing the PGA President up on the podium. The membership has never been notified, as far as I know, about the status of the current president. Can you help us understand what exactly has occurred in terms of governance and why we don't see the president up here today?
TERRY CLARK: First off, I've been asked by the board to help represent the business of the association, and how we think about our membership is something that we continue to have Don focused on from that side. This, I think I'm first of all gratified that I've been asked to take this today and handle with Kerry where we are.
I guess I would tell you more, because you said it, around -- I was on the board. I was on the board for the last couple years, intimately connected to the governance of this association and what the real value is by getting that voice of members.
And I've loved to lean into this role, and more appropriately how do you leverage that to help me do my job.
But at the same time, we've really worked on, over the course of the last year, truly the right roles and responsibilities so we can be effective as an association, and I think this just reflects it with me helping to translate what's our business and how we're getting at this championship this week.
Q. Quickly, is it related to his comments on the Ryder Cup? Is there anything specific you can help us understand and your membership as well.
TERRY CLARK: I think you're specifically talking to Don and his comments.
Specifically, what we've asked is for Don to keep his focus on the member side, and we've tried to keep the right responsibilities across our distinct leaders in here. So that's it.
Q. Kerry, I thought Mr. Clark had set you up for this question. So can you tell us how much the prize money is this week?
KERRY HAIGH: The prize money is announced on Saturday morning.
Q. But we're writing today (laughter).
KERRY HAIGH: It's announced Saturday morning, as we normally do.
(Laughter).
Q. Secondly, on the code of conduct, while I notice Adare Manor is not your show next year, but can you see that being applied at the Ryder Cup?
KERRY HAIGH: That's something that we would discuss with Ryder Cup Europe, for sure. So I don't know, but yeah, it's something we would discuss, as we do with any rules situation.
Q. Terry, this question is for you. You addressed the rollback and you said you would be interested that it does not negatively impact the recreational game in your mind. Does the rollback do that?
TERRY CLARK: We don't know that. I think that's what we continue to look at. We continue to feedback to the governing bodies and all the associations.
What I've been really encouraged with -- again, newer to the role, a couple months in, haven't been rolling around in the topic for all this time.
But what I've been encouraged with is the governing bodies continue to take that feedback and hear what's most important. What do we hear -- grass roots? What do our members hear, and what do they hear from people who actually play the game each and every day? We've actually been really encouraged by that.
And we need to understand more, and I think it's up to those governing bodies to really say how does it impact, and what's the next step.
Q. You mentioned some of this during the intro, what makes the PGA Championship special or different. We were asking the players, and some of them mentioned the strength of field or the course setup. One of them mentioned, too, the fact that there's no agenda, there's no intervention once the championship starts. I wonder what that means for you.
TERRY CLARK: Maybe I'll come at it and let Kerry, if you want to follow up at all.
We think there's a lot in identity that's really strong with the PGA Championship. We also think it can improve, so let's start there. I'm one that focuses on how do we constantly improve. I use a phrase that's not always positively seen inside. I'm dissatisfied with the status quo; how do you constantly get two better.
When you look at what is really great about the PGA Championship, you start with that strength of field and how great it is. This is the 108th edition. We've been at 75 different venues. Like that variety of venues and the test that that creates, new styles and old styles, et cetera, we think is really, really unique.
Then I think Kerry's setup and how you really look at setup as a philosophy and how that can really bring great tests but actually help to figure out who's going to be best that week is really what's important, and we want the players to win the day, to really go through that.
I don't know, Kerry, if you want to add anything to that, but we talk a lot about how do you continue to strengthen that identity and lean into what's really great about our -- what's been built from our history but be not worried about how do you continue to evolve for the future.
KERRY HAIGH: I would reiterate what Terry said. Proud of the fact that we've had the strongest field in golf for the 30-plus years I've been involved.
This year, we've had 97 of the top 100 players in the world, from the Official World Golf Ranking, and that's something that I think is something to be very proud of and certainly identifies us among any championship in golf.
75 golf courses. Every year we play a new, different golf course: Different grass, different architect, different climate, different geography. So the championship never favors one particular player. This week is totally different than last year, will be totally different than next year.
So in that way, that's our identity. That's who we are. Yes, we may not know the golf holes individually because we're not playing them year-in, year-out, but that different course every year, most every year -- the next two years are at two new courses we've never been to.
So that, and then we try to set up in a balanced way that challenges the best players in the world. Difficult, testing, but obviously try not to go over the top in any particular area; but make it fair to hopefully identify the best player in this week's championship.
TERRY CLARK: We were reminded of that again last night. We had our Champions Dinner, and all you need to do is look around that room and see who has won that championship over the years, and it is an exceptional list.
Kerry's helped create, and these venues have helped create, these opportunities for the best players to shine.
Q. Kerry, can you talk about the green speeds, and are any hole -- possible hole locations compromised because of the pitch and the slope? And have you ever been at a venue with this kind of pitch and terrain on the greens for a PGA Championship?
KERRY HAIGH: Yeah, many golf courses have a lot of slopey greens, and that's why we -- you look at it, and you have to set the hole locations appropriately, according to the speed of the greens and the amount of slope in the greens.
Many courses have individual greens. Some courses have all their greens are extremely sloped. And that's the job, to try and get a green speed that allows you to still have sufficiently challenging hole locations. That's what we'll be doing. If the wind blows, then you've got to be careful as well. There can be even more movement, more challenge.
Yeah, every year, every championship that we run, you have to sort of look at all those factors in determining hole locations.
Q. Are there any holes specifically, besides hole 11, that you're looking at closely in regards to what you just said?
KERRY HAIGH: Yeah, there's certain areas of many greens that have so much slope you have to keep away from certain areas. Again, that's not particularly different than most other courses.
Q. Terry, if the goal under your leadership at the PGA is to not negatively impact the recreational golfer, would the PGA be open to the idea of bifurcation?
TERRY CLARK: I think we've talked about bifurcation in the past, and I think it's one we look at as a positive and one of those areas that governing bodies have really listened to; that we've said, if you need to do anything, we're not in favor of bifurcation.
We've talked about unification of dates and anything that changes. But the feedback we've given along the way is actually things the governing bodies have taken into account.
So we're not in favor of bifurcation.
Q. This is for Kerry. Yesterday Rory McIlroy said that strategy off the tee this week is, quote, pretty nonexistent. I wonder if you understand that point of view at all. And from a setup perspective if you can do anything to counter that point of view?
KERRY HAIGH: The golf course architecture has many different forms, and many golf courses do. Some have trees. Some have lesser trees. Our job in terms of setting it up is to set it up based on what has been presented.
Here at Aronimink, as Terry touched on, the conditioning of the golf course is incredible. John Gosselin, the director of agronomy. Dave Stofanak, the superintendent, have done incredible work to present what is a fabulous golf course.
And at the same time, we need to thank Aronimink Golf Club and the members and the president for their commitment to close the golf course in November and have no members play since November up until -- they still haven't played -- until after the championship.
That commitment shows what a great partner they have been and how they want to showcase their remodeled golf course that Gil Hans and Jim Wagner did. And it's a beautiful golf course. Certainly, agronomically, the trees helped the grass and the conditions which you see for yourself out there; and the vistas, the views that you now have that you didn't ever used to have.
So there's always pros and cons between having trees and not having trees, and it's not for us to say should trees be there or not. But we love to work with whatever the golf course presents, and present, hopefully, a great challenge for the best players in the world.
Q. Something both about your membership, PGA membership and the championship, which is your membership is starting to grow more and more internationally. You have more of an international presence. Half of the field this week, almost half of the field is international players. So I wonder how do you embrace that, and how do you see that as an opportunity?
TERRY CLARK: I think as you think about the PGA of America, we think we have an outside opportunity -- an outsized opportunity to have impact. And you talk about some of the global nature of it, and we have certain alliances throughout the world with those PGA alliances.
We think the opportunity for -- we look at the opportunity for the strength of golf, the health of golf coming from what we can do on a worldwide level.
So we're trying to work with governing bodies and allied associations to really get in line. It's actually been one of the areas that I've come in, and I've heard a lot about this, Gosh, you wouldn't design golf the way it is right now.
There's truth to that, but I will just tell you it's been incredibly refreshing to see how well all of these different organizations try to work together on behalf of what's best for golf.
I think that's really important right now, getting to your point of how do you think about it on a global basis. It's a time when golf is really strong, and we need to take that as an opportunity. In anything you do, you have headwinds and tailwinds. You're going to have it -- we've got some strong tailwinds, so let's make sure we can really leverage what is the real strength, which is the PGA professional certainly in this country, and our relationships outside to make golf even better.
Q. For Terry and then, Kerry, maybe you can address, as well, from a golf course perspective. Terry, your predecessor talked at length, I think, about the commercial viability of the May date, why it made sense, beginning of the golf season, ability to cross-promote with TV partners. I feel like there's been a lot of discourse about the May date, and maybe the championship's lost a little bit of its identity. Can you just speak to the future of the event and its current date? Is there an option on the table in the future to move it back to August? Kind of your perspective. Then, Kerry, maybe you can speak to it from a golf course standpoint.
TERRY CLARK: Sure, and I would love Kerry to speak to it in a moment, too.
One of the things I've tried to do is ask all the questions. What works? What doesn't? What do you wish would happen? I've done that not just inside our organization, but to players, to some of our partners across, some of our sponsors, and really taking that in.
At times I actually think people have looked at that as I'm pushing to try to change something. No, I'm trying to gather as much information and figure out what really can be better about it.
Specifically to the date, I've heard that from a lot of people. Some people really believe, gosh, you had an identity tied to August, and that's different. Well, I actually think your identity is tied more than to just time, and we talked about some of those elements there.
I really think we've got a strong position in May. Certainly I'm always going to look at what could make us better, but not actively looking at should we look and move this to later or back to August.
I think we have a great slot. I think we can stand out in a window of it's nice when you get the monthlies around the majors. I really believe that there's a unique spot that we sit. I like that we don't have to think about changes for the Olympic years.
I think media has really changed since we moved over to this. You have this unique opportunity to, I think, partner -- we've got a great partner, in our media partners across that, and certainly we do with CBS. I think we've kind of come to there's a real way to not only continue to strengthen our identity, but to lean into that time in May.
So I don't see that as one I'm really pushing on a change right now.
Now, I think Kerry should talk about because we've heard around, Oh, is this date better from timing and golf course selection. So maybe he can hit on that.
KERRY HAIGH: Certainly the May date offers different challenges than the August date. For those -- many of you remember for August we had 100-degree days and storms and rain delays. I think we had 8 out of 11 years we had lightning delays and what-have-you; that, combined with the Olympics, having to change the date every four years anyway, and the TOUR and the Playoffs moving up into August made a lot of great reasons for us to move into May.
Now we're in May. Golf course conditioning, while it's a little different and maybe a little stressful because, certainly, when we play in the Northeast, the grasses don't really get going until two or three weeks ago. But I think this week speaks for itself, how incredibly good the golf course can be and how healthy the grass is at this time of year.
It's certainly a lot more temperate, a lot more enjoyable for spectators and the experience for everyone involved.
So May is a great date to launch the season. It's five weeks after Augusta. There's a nice pacing for the majors. In truth, there's maybe some other events around us that have also caused that compaction. But as Terry said, I think we're very -- we like the May date, and it seems agronomically to be working very well.
Q. Just to follow up on the May topic. Next year the PGA will be a week later, and there's also PGA TOUR events in the greater Dallas/Fort Worth area. Will there be a plan to sort of address the crowded marketplace in May in that area? And then also, being a little bit later, the likelihood of heat and no trees on that golf course.
KERRY HAIGH: That's a good question, Jeff. I can only speak for the championship.
I would say that the response we've had for our sales for the championship for both ticket interest and hospitality have been very, very high, and we are delighted with the response that we're having.
Tickets will go on sale for PGA Frisco next week. So we're very excited to have a great response.
In terms of PGA Frisco itself, we have continued to make tweaks and changes and improvements to the golf course, based on the feedback we've had from the two championships that have already been played there, including adding a large number of shade trees to help the spectator experience, as well as some tweaks and adjustments to the golf course itself based on feedback from the players.
We're extremely excited to come to Dallas.
I can't speak for the TOUR of how -- they're still going through their discussions of next year's schedule. But from our standpoint, we are delighted, we're excited. Omni are a great partner, and we can't -- it will be fun to see how the players perform on a really tough, challenging golf course.
TERRY CLARK: Just adding one other element to that, it's -- I am new to the Dallas area. So that's been fun to get engaged in the last couple months there.
But I was very surprised, and actually really pleased, to find out this is the first time a men's major has come back to the Dallas/Fort Worth area in over 60 years. There's a huge amount of excitement. We did a year-out event the week before last, and just the excitement from the community.
You think of how big golf is in that area and to not have seen a men's major in over six decades is a pretty amazing stat.
So they're excited. I think it's going to be fun to get it there.
Q. Terry, in the aftermath of the Ryder Cup, there was some questioning whether the PGA should run that event. How do you plan to address those concerns?
TERRY CLARK: I feel really good about our position to strengthen the assets we have. I really believe that we have an opportunity to make them better.
I talked earlier, there's some areas of the Ryder Cup that are clear we've got to get better at. I know there's been discourse around, Oh, can we actually do that or not? I feel very confident that the PGA of America has the ability to take these crown jewel assets, these really, really meaningful assets in the world of golf and continue to make them better.
I would absolutely underline the Ryder Cup. It's one we're going to invest in. You heard from Jim earlier. I love the partnership we have around how do you strengthen the Ryder Cup for the future. That's certainly on the team side, but so much around the operations side and how we really look at continuing to make that an even stronger asset, and I look at it as one of the greatest assets in sports.
KERRY HAIGH: I would just add, I am proud of our team that run the Ryder Cup and here at the PGA Championship. I think they do it as well, if not better, than most any other competition.
Hopefully your experience at our championship a good one. If it's not, we talk to you and try to improve it. That's what we do with everything we do on all of our championships.
We want it to be the best for you, for the spectators, for the players, for the caddies, for the volunteers, and for the television viewing audience. And we will continue to try to improve in anything and everything we do.
If you have ideas, we want to hear them. Yes, there were some behavioral issues that we're aware of, and we are actively and have actively made changes to our communication, to our process, to our protocols, and we'll do so every championship moving forward.
TERRY CLARK: Kerry talks to what gives me so much confidence in these assets for the future, and it's we've got a great base.
We've got an amazing organization focused around constant improvement on this. We know areas that we want to continually improve, and the team hopefully is evident, as you'll continue to see this week, is really focused on that.
Q. The field at a major championship is obviously largely influenced by what happens week to week on the PGA TOUR. Are you concerned that, when the TOUR separates into a Tier 1, Tier 2, that you'll have to revisit the criteria that you use for PGA TOUR players to qualify for the championship?
TERRY CLARK: That's a good question, and I'm glad you asked me versus Kerry because he's probably better qualified to answer that question.
We said it throughout, we are constantly looking at how do we make our championships even better. One of the things that we think is core to our identity is strength of field, really getting the best in what we do. And we will continue to focus on that as core.
So the elements of comparison, I'm looking at really how do we have the strongest field in golf here?
KERRY HAIGH: And I would add that, as we do now, we look at every Tour, every money list, every points list, and if that were to change or tours were to change that, we would continue to look at either/or or both of those.
To Terry's point, we want to identify the best players to invite them to be able to play if they're not already exempt. We continually adjust and change some of those criteria based on how the game evolves and how tours evolve.
Q. This is for both of you. I'm going to take you a little bit local here, but now that you're a few days into the event, can you talk about what the experience has been like so far hosting at Aronimink and in the Philadelphia area as a whole?
KERRY HAIGH: I'll start. I can just say the partnership, as I said earlier, between us and the club, but just as importantly, between Newtown Township and the whole community have been incredible: The traffic control, the police, the security, the entire spec teams that we have used and work with have been first class.
Obviously the first three days, the support that we've had from spectators to attend has been wonderful. We are sold out for the four championship rounds, and look forward to welcoming the sports crazy community to enjoy what we hope will be a truly great championship.
TERRY CLARK: Yeah, the Philadelphia area has been amazing. This has been such a -- we talked earlier about venues being so important and variety of those -- 75 venues in 108 years, and we were last here in 1962.
We were excited to come here because we know this is a market that really values championship golf, and it has been even better to come here and experience it. Get with fans, see stuff the last few days. And we're just looking for that to continue over to the weekend.
We know this is a city that really has a real interest and excitement around what we can do this week.
Q. Moving aside from May versus August, would you ever consider playing this championship outside of the United States?
TERRY CLARK: It's another question that we've been getting a little bit this week. I don't see that being a real focus as far as right now. It's not something that I really looked at and discussed.
I think we have a great identity, and that identity tied to those venues here, we have plenty of opportunity to establish that identity as part in this country.
So I don't look at something like that as something I'm really focused on right now.
I never say never because we're always trying to improve what we do, but I wouldn't put that as high priority at this point.
JULIUS MASON: Ladies and gentlemen, thank you very much for joining us at the 108th PGA Championship. Enjoy the rest of your week.
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